Coming soon to newsstands near you is the 58th Sports Illustrated Swimsuit Issue which boasts not just women in bikinis, but men—or transgender women—as well. The Sports Illustrated Swimsuit Issue, one of the few remaining beacons of an unabashedly ashamed appreciation for the feminine figure, has taken its gaze to greater heights and sports a political correctness that embraces anti-women wokeness.
Corporate media is lauding Leyna Bloom, the first black and Asian transgender to model in Sports Illustrated’s annual Swimsuit Issue.
“Leyna is legendary in the world of activism, strikingly gorgeous, and has an undeniable sense of self that shines through the minute she walks on set” MJ Day, editor at Sports Illustrated Swimsuit Issue, wrote in an Instagram caption.
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“Her story represents one grounded in resilience and we couldn’t be more thrilled to help her tell it,” Day continued. “Her presence as the first trans woman of color to be in our issue is a result of her lifetime dedication to forging her own path that has led to acceptance, love and change.”
Bloom is not the only transgender model to be featured in the magazine.
Last year, Valentina Sampaio became the first transgender model to appear in Sports Illustrated‘s annual Swimsuit Issue as part of the magazine’s attempts to increase the diversity of its showcased swimwear models.
In recent years, the magazine had also added plus-size models and a Muslim model wearing a hijab and a modesty swimsuit.
It’s unfortunate to observe so many brands bend to the woke mob, but especially one like Sports Illustrated: They really don’t need to. They sell sports 99 percent of the year except when they sell curvy women. Placing a transgender in these pages is merely virtue signaling to a tiny percentage of the population at the risk of alienating their entire, loyal, fan base, which is mostly made up of red-blooded males.
It’s not only a risky business decision, but a silly thing to do to gain political capital I can’t conceive that they need. That’s what political correctness will do in an era when virtue signaling is more valuable than optics, outcome, revenue, ad-buys and more. This could come back to bite Sports Illustrated and when it does, they’ll do what all experts in gaslighting do, shrug, and claim they’re the victim for standing up for a cause nobody wanted them to support.
In unrelated news, here’s the easiest way to cancel your Sports Illustrated subscription.