Zaslav Reducing Warner Library on MAX to Make Room for CNN+

HBO MAX is gradually pulling its library out of circulation, meaning a lot of content owned by Warner Bros. Discovery is slowly being removed from all digital outlets. The company has cited a variety of reasons, but the most common is that it allows them to avoid paying residuals. This means they no longer need to pay people every time a film or television show is watched on a streaming service.

 

The network has also shifted to producing more reality-based shows, which are frequently less expensive to produce, require less residuals, and frequently avoid bothersome issues like writer’s strikes. However, David Zaslav seems to have come to the conclusion that there is an even better, cheaper way to fill the vacuum. No one watches news reruns, so they plan to utilize already-existing content for which no residual payments would ever be required.

 

“CNN Max,” a ready to relaunch platform for the already 24-hour news source, will be made available by Max as of September 27. In essence, Max is basically taking over CNN+, the failed independent streaming platform.

 

Aside from the fact that they would feature programming “designed for the Max audience,” there are no substantial modifications to the actual offerings of the CNN shows. There is no information as to what this will consist of outside the usual CNN programming, which includes The Lead With Jake Tapper, Anderson Cooper 360, and the CNN Newsroom.

 

 

In exchange for Max receiving content produced by another service that may later become an additional paid service under the header, CNN is able to reach a new audience. However, CNN+ was an abysmal failure in April 2022 when it first launched, with the platform barely drawing 10,000 daily viewers and even fewer subscribers.

 

Per CNBC:

Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, according to people familiar with the matter.

The people spoke with CNBC on the condition of anonymity in order to discuss nonpublic data.

CNN+ launched on March 29. The subscription news streaming service, which charges $5.99 a month or $59.99 annually, only became available on Roku on Monday and still isn’t on Android TV. Still, the paltry audience casts doubt on the future of the application following the recently completed combination of Discovery and WarnerMedia into Warner Bros. Discovery.

 

Warner Bros. Discovery decided to cancel CNN+ only 23 days after it’s launch announcement and went on to lay-off several staff members in the wake of its failure. Obviously, David Zaslav and his group were hired was to generate revenue, but the company expects to lose more than $1.2 billion this year, and his bright idea is to somehow trick customers into paying more to use CNN, something which will never cost a dime for reruns?

 

Hilarious.

 

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Jamison Ashley

Comic geek, movie nerd, father, and husband - but not necessarily in that order. Former captain of this ship o' fools secretly training everyone's computers and snarkphone spell-checkers to misspell 'supposebly.'

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