Spider-Man has turned the Avengers to dust — on YouTube and Twitter, at least.
Despite leaking online a day early, the teaser trailer for Spider-Man: No Way Home has set a new all-time record for the most global views in the first 24 hours, with 355.5 million views. That far surpasses the previous record held by the trailer for Avengers: Endgame, which picked up 289 million views when it debuted in December 2018.
According to Sony Pictures, the No Way Home trailer also earned the most-ever mentions on social media of any movie preview over the first 24 hours, with 4.5 million mentions worldwide. Domestically, No Way Home drew 2.91 million mentions over 24 hours, nearly doubling the 1.94 million mentions over the same period for Endgame’s trailer.
The unprecedented enthusiasm is a welcome sign for Sony Pictures, which is committed to an exclusive theatrical release for No Way Home on Dec. 17, despite recent less-than-blockbuster returns for theatrical releases as COVID cases continue to rise due to the delta variant. Sony recently pushed its other upcoming comic book feature, Venom: Let There Be Carnage, from September to October (although a studio insider says rumors the film will move further to 2022 are not true). And the studio set a $100 million-plus deal with Amazon to stream its upcoming animated feature Hotel Transylvania: Transformania, bypassing theaters altogether.