Paramount’s Decision to Please Sonic Fans Cost Less Than You Think

By now, everyone who is up to speed on popular geek culture knows Paramount got massive backlash for their original Sonic trailer which featured a decidedly creepy looking blue hedgehog.


'Sonic the Hedgehog' Trailer (Old)


Only a few days ago, they released an all new trailer with a more delightful, and familiar, Sonic.


Sonic The Hedgehog (2020) - New Official Trailer - Paramount Pictures

Fans were delighted, but a rumor quickly spread that reported that these changes ran the production costs up another $35 million, saying those numbers were “official”.




Those numbers were in fact not “official” after all.  This comes from a recent report by Indie Wire:


A source close to the “Sonic the Hedgehog” production estimates the character redesign cost Paramount less than $5 million. The source says VFX work on the film was far from completed by the time the decision was made to delay the film and redesign Sonic. The only Sonic VFX that were fully completed were reportedly the ones seen in the first trailer, which dropped online April 30. Most of the VFX were not finished, so redesigning Sonic proved not to be as outrageously expensive as it would have been had all of the film’s VFX been done. The source tells IndieWire that any rumor alleging the redesign made the “Sonic” VFX team suffer is far from true.

Shortly after the first trailer debuted to largely negative reactions to Sonic’s physical appearance, Fowler took to social media to announce the redesign. “Thank you for the support. And the criticism,” Fowler wrote. “The message is loud and clear. You aren’t happy with the design and you want changes. It’s going to happen. Everyone at Paramount and Sega are fully committed to making this character the BEST he can be.”

The November 12 trailer showed off the new Sonic, complete with larger eyes, less muscular legs, and less sharply defined teeth. 


The movie will hit theaters nationwide on February 14 and stars James Marsden, Tika Sumpter, and Jim Carrey with Ben Schwartz voicing Sonic. 

Chris Braly

I'm a collector, a speculator, and one opinionated, based geek. My friends call me Braly, but those who know me within the hobby generally refer to me as Bralinator. I try to steer this tiny ship and can often be heard monthly on the Comic Book Page Previews Spotlight podcast with several low-level, other comic book nerds. Follow me on Twitter @ChrisBraly