HBO Max Overtakes Disney+ & Hulu in the Streaming Wars

The streaming wars are heating up. Netflix’s dominance looks to be fading and Disney+ and Hulu are slipping. Amazon Prime and other national broadcasters are clearly playing for keeps. JustWatch, the online streaming guide, has just published their latest data regarding the market shares of streaming services for the first quarter of 2022, and it is huge news for HBO Max.

SVOD market shares in Q1 2022

HBO Max saw the most growth in Q1, adding +2% market share and overtaking Disney+ and Hulu to become the third largest streaming platform in the US. Netflix remains the market leader, but has continued to feel the effects of the increasingly competitive market and fell -2% in Q1. 



Market share development in 2022

Since January, HBO Max has continued to gain momentum and added +1% market share, passing a standstill Disney+. The growth of midfield players Apple TV+ and Paramount+ affected market leader Netflix and Hulu, which each lost -1% since the beginning of 2022. 



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Christina Wiggins

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