General Motors (GM) has reportedly entered into a partnership with Netflix to promote its electric vehicles (EVs) through the streaming service’s content. This move has sparked debate about the role of corporations in using entertainment media to promote their products.

According to sources, GM will pay Netflix to place its EVs in various shows and movies, providing a high-profile platform for the automaker to showcase its latest models. The deal reportedly highlights the growing trend of “woke capitalism,” where companies attempt to align themselves with progressive values and causes in order to appeal to socially conscious consumers.

Critics argue that this type of arrangement is a form of paid advertising, masquerading as genuine content, and may lead to a blurring of the line between entertainment and commerce. Some have expressed concerns about the impact this could have on the credibility and integrity of entertainment content, as well as the influence corporations may wield over creative decisions.

However, others view the partnership as a creative and innovative way for companies to reach new audiences, and to promote important social and environmental causes. Some argue that by partnering with popular entertainment platforms, companies can bring important issues to the forefront, and use their influence to promote positive change.

Regardless of one’s stance on the matter, the GM and Netflix partnership is a notable example of the evolving relationship between corporations and entertainment media. As companies increasingly look to align themselves with progressive values and causes, it is likely that similar partnerships will become more common in the future.

The GM and Netflix partnership is still in its early stages and the exact details of the arrangement are not yet clear. However, it is certain to spark ongoing debate about the role of corporations in shaping entertainment content and the extent to which companies should be able to use media for marketing purposes.