Former Victoria’s Secret Model Calls Its New Initiative a “Woke Joke”


Bridget Malcolm, a former Victoria’s Secret model, is critical of the lingerie company’s woke rebranding, calling it a “joke.” Bridget Malcolm slammed Victoria’s Secret’s image revamp in a recent TikTok video, which included canceling the “Angels” supermodels and bringing on transgender and plus-sized models. Megan Rapinoe, a feminist soccer player, has been hired as a spokesperson for the firm.



too little too late Victoria’s Secret #victoriassecret #victoriasecretshows #CompleteMyLook #MyColoredHair

♬ original sound – Bridget Malcolm


In the video, the Australian model claims that she was forced by the business to stay underweight, claiming that her previous bra size, which she wore during a Victoria’s Secret fashion show in 2016, no longer fits her. She also said she was turned down for the program in 2017 because she didn’t look “beautiful enough.” Bridget went on to share that she sported a size 30B bra when she auditioned for the Victoria’s Secret Fashion Show in 2017, but former executive Ed Razek did not hire her for the lingerie spectacle. 



“I was rejected from the show in 2017 by Ed Razek. He said, ‘My body did not look good enough,’” the 29-year-old alleged. “Your performative allyship is a joke,” Malcolm said in the video, using the marketing lingo that refers to corporate virtue signaling.  The caption of the video reads “too little too late Victoria’s Secret.”



In recent years, Victoria’s Secret has been increasingly embracing a more awakened public image. In 2019, the business signed Valentina Sampaio as its first transgender model. In related news, Victoria’s Secret stated last year that it would close about 250 shops in the United States and Canada permanently.



Meghan Murphy

Geeking out through mental illness. Mom. Wife. Freelance writer. Pear shaped. I espouse very strong opinions on comic books and popular culture. If your wisdom is "conventional," it's probably wrong.