MAD editor Allie Goertz announced the end of new material for MAD Magazine as it moves off the newsstand and continues with reprint material only.
While there will be no new material after issue #10, @MADmagazine is not gone. I find it deeply sad to learn that there will be no new content, but knowing history repeats itself, I have no doubt that the vintage pieces will be highly (if not tragically) relevant.
— Allie Goertz (@AllieGoertz) July 4, 2019
Comicbook.com, offered more on this move by the struggling satire magazine:
MAD will be leaving the newsstand after issue #9, which will land on newsstands in early August with all-new content. MAD #10 will also contain new content, but will be available only via direct market comic book retailers and subscriptions. Rather than closing up shop, the plan at present is to continue publishing issues that will feature reprinted classic MAD pieces, wrapped with new covers art. Further, MAD will continue to publish its end of year specials, as well as books and special collections, capitalizing on the value of the MAD brand in spite of the loss of new content in the magazine.
The venerable humor magazine, which launched in 1952 at EC Comics, relaunched in 2018, going bimonthly in a move that many fans suspected spelled a short lifespan for the magazine. Like DC’s 2018 Vertigo relaunch, it seemingly did not bring in enough interest or revenue to revitalize the flagging brand. Two years ago today, to the day, MAD hired Bongo Comics co-founder Bill Morrison as its new editor-in-chief following the departure of veteran editor John Ficarra and other key members of his staff, who declined to make the cross-country trip from New York to Los Angeles with the rest of DC’s editorial team.