As Americans brace for spending weeks (or months) inside as the coronavirus pandemic spreads, they are subscribing to additional streaming services, with Disney+ proving to be far and away the most popular choice.
Between Saturday, March 14, 2020, and Monday, March 16, 2020, the number of Disney+ signups more than tripled compared to the same period from the week prior, according to data provided to Forbes from streaming analytics firm Antenna. Coinciding with school closures across the country, the period saw the biggest gain for family-friendly Disney+ in 2020.
The trend, according to Antenna co-founder and CEO Rameez Tase, was observed from data collected from opt-in consumer panels.
Premium streaming services including HBO Now and Showtime also saw steep gains (90% and 78%, respectively) in that three-day period, but there is a catch: The data also includes free trials, and those services tend to have higher churn rates than Netflix or Disney+.