In a benchmark that was to be expected, Warner Bros./Legendary’s feature adaptation of Frank Herbert’s Dune has clocked past $100 million at the domestic box office. This brings the global running total to north of $370M; the ultimate exclamation point here for the Denis Villeneuve-directed movie being $400M WW. Dune made $400K on Thanksgiving yesterday, sending its domestic total to $100.1M, Deadline reports.
Just because Dune crossed this threshold stateside doesn’t mean it’s a victory lap for the studio’s controversial theatrical-day-and-date HBO Max 2021 strategy (Villeneuve’s Canadian homeland had Dune on an exclusive theatrical window during its run there). The mind wonders how much more money Dune could have made. Dune crosses $100M in its 35th day of release, making it the second movie to go past the century mark on Warner’s annual slate after Legendary’s Godzilla vs. Kong (which made that amount of money in 12 weekends of release).
While Dune was on HBO Max during its first 31 days in theaters, it’s now exclusively theatrical, currently playing in 1,312 theaters with a Thanksgiving weekend outlook of $2.26M over three days and $3.2M since Wednesday which will bring its running U.S./Canada total to $102.4M by Sunday.
Warner Bros. is injecting some extra steroids into the all-star ensemble, booking it back into Imax auditoriums on Dec. 3. The movie had 73 minutes shot in Imax, and the large format exhibitor drove 22% of the movie’s $41M opening weekend ticket sales, and 20% of its overall domestic total, 13% of the pic’s overall global tally.
Also on December 3, Dune will be available for early premium digital ownership at home for $29.99 and for 48-hour rental via PVOD for $24.99 SRP on participating digital platforms where you purchase movies. On January 11, Dune will be available on 4K, Blu-ray and DVD and will also continue to be available to own in high definition and standard definition from participating digital retailers.