Bob Chapek Wants a Woke Cake & Hopes Disney Consumers Will Eat it Too


After a series of backlashes that resulted after he gave in to the woke crowd and took up his fight against the anti-grooming law in Florida, Disney CEO Bob Chapek now says he wants the corporation to be “everything for everyone.”


However, in an interview with The Hollywood Reporter at last weekend’s D23 Expo, Chapek reiterated his decision to defy the Florida law, which forbids educators and administrators from talking about sexuality with students up to the third grade. After Disney’s pushback in March, Florida took away Disney World’s special status, which essentially allowed it to function as its own local government in Orlando in response, with Florida Governor DeSantis taking offense at the Walt Disney Company for its CEO’s support of transgender instruction for kindergarteners.


“When you have companies that have made a fortune off being family-friendly and catering to families and young kids, they should understand that parents of young kids do not want this injected into their kid’s kindergarten classroom,” Gov. DeSantis announced. “If that’s the hill they’re going to die on, then how do they possibly explain lining their pockets with their relationship from the Communist Party of China? Because that’s what they do, and they make a fortune, and they don’t say a word about the really brutal practices that you see over there at the hands of the CCP, so in Florida, our policies got to be based on the best interest of Florida citizens, not on the musing of woke corporations,” DeSantis remarked.


In light of the way that confrontation was handled, Chapek was asked by THR about the aftermath among his employees. “You apologized to the staff on ‘Don’t Say Gay.’ That issue caused you a lot of problems no matter what you did. Do you feel that you have won back the staff’s trust?” 

“These are complex social issues where we absolutely, positively want to represent the needs and the expectations of our cast members, but we also realize that sometimes in such a divided world, there’s not alignment between what possibly large constituencies of our guest and consumer base are looking for in terms of the kind of content that they want to show their kids at this particular time,” Chapek said, adding that “what we try to do is be everything to everybody. That tends to be very difficult because we’re the Walt Disney Company. When you’re a lightning rod for clicks and for political podium speeches, the essence of our brand can be misappropriated or misused to try to fit the needs of any one particular group’s agenda.”

“We want to rise above that. We believe Disney is a place where people can come together with shared values of what an optimistic and ideal future can be,” he continued. “We certainly don’t want to get caught up in any political subterfuge, but at the same time we also realize that we want to represent a brighter tomorrow for families of all types, regardless of how they define themselves.”


When asked if Disney’s staff agrees with his outlook, Chapek responded: 

“I think our staff saw how I stood firm during the ultimate barrage of attacks from certain political constituencies and, frankly, I think it was much stronger and much longer and much harder than they ever could have imagined and we stood our ground.”


Disney’s CEO clearly still hasn’t figured out that you can’t be all things to all people. If Chapek continues to double-down on identity politics and repeatedly sides with the “wokecels” in his staff which are admittedly pushing an agenda, and by every measure they still are, the profits at Disney are going to continue to shrink. Get woke, go broke is still in play here.

Todd Fisher

Todd lives in Northern California with "the wife," "the kids," "the dogs," "that cat," and he occasionally wears pants. His upcoming release, "Are You Woke Enough Yet?", is the culmination of too much time on social media and working in the film industry.