Amazon Shuts-Down User Reviews for ‘Rings of Power’ Over “Trolls”


 

The Rings of Power‘s first two episodes debuted on Amazon Prime’s streaming platform last week, and as predicted, a deluge of negative reactions poured in from subscribers, forcing Amazon to temporarily stop allowing people to review the new program. So what do Amazon and its shills attribute the negative feedback to besides ‘racism‘? Trolls review bombing the Tolkien adjacent series.

 

 

Also divided are the reviews for Rings of Power over on Rotten Tomatoes. The program received an 84% from critics, however the average viewership rating sits at only 39%. Early reviews in the compliant media were generally positive, other than a few surprising outliers. However, it’s obvious that the typical viewer doesn’t feel the same way now that the episodes have been released into the wild, unless you blame trolls.

 

As the Hollywood Reporter said on Friday, these claims come only a few weeks after Marvel’s She-Hulk: Attorney at Law was also declared to be review bombed on the site, with 88% critics score and an initial 36% audience score. Is this an indication that “review bombing” has become the go to excuse when fans of the property don’t like your rendition?

 

How The Rings of Power is doing on Amazon’s own user review ecosystem is not yet clear because the company has taken the unusual step of suspending user ratings for the show. An Amazon source says reviews are being held 72 hours to help weed out trolls and to ensure each review is legitimate. The source later claimed Prime Video started the policy this summer on all its shows.

 

Is there any doubt the reviews will be mostly positive once Amazon distills the “legitimate” reviews?

 

 

Also unique to this series, the published reviews are still not available to read over at Rotten Tomatoes either, just the averages without showing how many reviews have come in, or what they were. That should change sometime this week, so let’s see where it lands. Although it is worth noting that according to professional critics at RT, the series is performing far better than any installment of Peter Jackson’s ‘The Hobbit’ trilogy.

 

Amazon is reporting that their new series, The Lord of the Rings: The Rings of Power is the biggest thing Prime Video has ever done. The project, based on the world created by J.R.R. Tolkien, launched with two episodes on September 2nd and pulled in 25 million viewers on its first day. That’s that biggest premier on the streaming service in the 15-year history.

 

In the announcement, Amazon Studios head Jennifer Salke said, “It is somehow fitting that Tolkien’s stories – among the most popular of all time, and what many consider to be the true origin of the fantasy genre – have led us to this proud moment. I am so grateful to the Tolkien Estate – and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew – for their tireless collaborative efforts and boundless creative energy. And it is the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success.” This is good news for Amazon as the budget for the series was $465 million.  

 

 

For the past few months, The Lord of the Rings fandom has been divided on the Amazon show, with some fans opposed to the idea of finishing Tolkien’s second age and others dissatisfied with how the lore has been handled. Others scoffed at the casting of actors of color to occupy Tolkien’s fantastical world in roles that were specifically described as “white” in Tolkien’s writings. In response, the cast has spoken out, with Morfydd Clark calling those complaints “ridiculous.”

 

It’s also interesting to note that despite owning IMDB, Amazon has not placed any restrictions on their rating system. Like with Rotten Tomatoes, The Rings of Power’s reviews among users are very divided, with the majority either on a 10/10 or a 1/10. As a result, viewers have given the program a meek overall rating of 6.8.

 

Zero Hedge had the following commentary regarding this modern strategy to avoid negative reviews.

 

Is ‘The Rings Of Power’ the worst case of leftist propaganda ever created?  No, but it is the straw that broke the camel’s back.  This time the fandom is in heavy opposition and is not afraid to speak out.  The American consumer has grown weary and frustrated with the endless injection of social justice politics into our entertainment culture and now they are fighting back and speaking out.  

Amazon and leftists in general are not happy about this.  Amazon is particularly worried because they have spent billions in production costs already for a show that now has a 37% audience ratings score on Rotten Tomatoes.  It appears they have decided that they won’t allow the same thing to happen on their own website.  

[…] it is a sign of panic among the Hollywood establishment as they face widespread exposure of their propaganda.        

 

They can’t suppress everyone’s opinions though.

 

 

The next episode of The Rings of Power debuts on Amazon this Friday, September 9.

 


Todd Fisher

Todd lives in Northern California with "the wife," "the kids," "the dogs," "that cat," and he occasionally wears pants. His upcoming release, "Are You Woke Enough Yet?", is the culmination of too much time on social media and working in the film industry.

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