Spoilers ahoy for WandaVision Ep 6!
WandaVision Episode 6 has dropped a fake commercial break for Marvel fans to decipher. The faux ad is for “Yo-Magic”, a kids snack cup not unlike a yogurt or Jell-O cup snack. The Yo-Magic commercial is by far the most confusing ad we’ve gotten so far, in terms of how it metaphorically relates to Wanda Maximoff’s (Elizabeth Olsen) life, and the experiences that have shaped her. That’s because whereas the previous WandaVision commercials were concerned with pivotal events of Wanda’s past, the Yo-Magic commercial may instead reveal the dark truth of what is happening to Wanda right now, and why the Soul Stone may be connected.
The scene depicted in a Yo-Magic animated commercial sees a young boy looking lonely and haggard on a small deserted island. The boy exclaims that he’s so hungry he would eat “anything,” and in answer, a sunglasses-wearing, surfboard-toting shark leaps out of the ocean to answer the boy’s call. The Shark tells the boy that he remembers “hungry” since it’s the way he used to be all the time. The Shark then offers the boy a cup of Yo-Magic. The boy tries day and night to open the lid but cannot, and eventually decays into a skeleton. The commercial ends with the shark informing viewers that Yo-Magic is the sack “for survivors”.
Given the commercials’ ties to the advancing years of Wanda’s life, the Yo-Magic one seems clearly about present-day Wanda, after the events of Avengers: Endgame, where she’s in a lost lonely place after her parents, brother, and true love have all been killed. It’s not hard to imagine Wanda reaching out with some kind of deep need or wish (to live in the “happier” reality she’s created)… and some kind of entity answering her. But who … or what?
Continuing with a theory that the WandaVision commercials represent the Infinity Stones as well as Wanda’s traumas, the Yo-Magic commercial seems a solid metaphor for the Soul Stone. That pivotal (and still largely unexplained) MacGuffin of Avengers: Infinity War and Endgame is defined by being its own kind of Faustian Bargain: those who obtain the Soul Stone are forced to sacrifice everything that essentially gives their soul meaning. When you look at what Wanda is doing in her fantasy world, that fits. And since we know so little about it, who’s to say the Soul Stone wasn’t always connected to devils that love to collect souls? Stay tuned.
WandaVision streams new episodes Fridays on Disney+.