The piracy problem has grown exponentially, and Hollywood is feeling the brunt of it. But it’s their own fault, for without questioning the science narratives, the uber-leftist entertainment industry accepted all anti-science edicts issued by local, Democrat-controlled governments, including all the penalizing and absurd lockdowns that wrecked small business across America, including their theaters.
In response, the studios decided to release their theatrical films directly to pay-per-view or their own streaming services, believing they could benefit from the pandemic and break the control of theater owners over their release options. Then, on the same day, those blockbuster movies were released in theaters. What better strategy for them to beef-up their subscription base?
A bold strategy. How’s that working out, Hollywood?
Millions of people are watching high-quality, pirated online versions of Hollywood’s top movies sooner than ever after their releases, undermining potential ticket sales and subscriber growth as the industry embraces streaming.
Earlier this year, the high volume of global piracy of “Godzilla vs. Kong” surprised executives at its studio, Warner Bros., according to people familiar with the matter. People illegally streamed the movie over 34 million times, according to Muso.
When Disney released “Jungle Cruise,” starring Dwayne Johnson and Emily Blunt, on Disney+, a community of tens of thousands of people were both “seeding”—meaning sharing an illegal copy—and “leeching”—downloading the film free—within less than a day of its release, according to piracy tracking sites. Disney, which charged Disney+ users an extra $30 to watch the movie on the platform, said it grossed $30 million from subscribers on the film’s opening weekend.
Would the tens of millions of people who download pirated stuff pay for it if it wasn’t pirated? And, if so, how many people would do so? Is the increase in subscribers that comes with a same-day title release worth the loss in piracy that comes with that same-day release?