Loki Marketing Push Includes Gender Fluidity & Surprise Cameo Teases

You would think that after the Paul Bettany cameo tease fiasco, Marvel Studios would tell their folks to avoid setting any expectations and definitely don’t mention possible cameos… But they didn’t say anything to Loki head writer Michael Waldron. In telling Digital Spy about the freedom they had to create the show and which characters they could include, Waldron said: “If they were within the rights, and legal could clear it, there was no reason we couldn’t try and chase them down.” And he added, “Expect the unexpected.”

Meanwhile, the marketing team for Disney Plus is pulling out all the stops to put eyes on Loki and bump those Disney+ subs.



A new teaser trailer on Twitter shows Loki stars Tom Hiddleston and Owen Wilson chatting, footage we’ve seen before. But included in the post is a still shot of Loki’s TVA file, which designates the character’s gender as “Fluid”. Is it just a coincidence that this happened during “Pride Month”? This aspect of the character is actually canon in the comics ever since 2014, and the Trickster God has shapeshifted into many forms including Lady Loki for a while. Any chance something similar might happen in the upcoming Disney+ series?



Loki debuts on this Wednesday, June 9th and will run for six episodes. It also stars Gugu Mbatha-RawWunmi MosakuSophia Di Martino and Richard E. Grant.

Karina Smitt

I'm not as much of a "CoMiCs NeEd MoAr DiVeRsItY & iNcLuSiOn" advocate as my girlfriend often is, but we both love funny books, crispy bacon, straight bourbon and hip hop. Add yet, we never vote the same, so we cancel each other out... and that works perfectly in my book!