‘Harry Potter’ & ‘It’ Prequel TV Series to Be Branded as ‘HBO Originals”


To paraphrase a long-running network slogan, “It’s Not Max. It’s HBO.” HBO and Max content CEO Casey Bloys is changing the delineation between what an “HBO show” and a “Max show” is, moving most of Max’s upcoming big-budget, tentpole Warner Bros. IP projects to under the HBO umbrella.


That means the upcoming “Harry Potter” TV show, as well as the “It” prequel series “Welcome to Derry” and others will all now be branded as HBO originals. This is a switch from the most recent decision to place all series based on Warner Bros. IP in the Max bucket, which was first established when Bloys added oversight of Max in 2020. The change officially takes effect with shows launching in 2025. That means “The Penguin” and “Dune: Prophecy,” both of which premiere later this year, are expected to still be called Max originals.



Those shows had already been sold overseas with the Max label — and even last week, HBO sent out a “Penguin” teaser that still included the Max branding.


via Variety

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Christina Wiggins

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