At one point, ComicBook.com reports, Disney+ was developing a series featuring Oswald the Lucky Rabbit, one of the first characters ever created and developed by the late Walt Disney. Over Christmas weekend, however, the creatives behind that series suggested on Twitter their version of the show is no longer in development. Long-time animation filmmaker Matt Danner revealed his team was well into development before the Mouse put the kibosh on the operation.
Hey gang! Don’t be sad about this. Oswald has A LOT of love within Disney. I just wanted to share how serious that love is. I’m sure there will be an Oswald project coming your way in the near future.
— Matt Danner (@MattyDanner) December 26, 2021
“[Then Disney CEO Bob] Iger was very serious about it,” Danner tweeted. “The Legend of the Three Caballeros team was going to follow up with an Oswald show for streaming. Scripts written, designs done, animation test in hand, and a pilot in production. It was beautiful! Then we got broken up and scattered to the wind.”
Disney created the character in 1927, but his rights were owned by Universal. Fast Forward 80-some years and Iger eventually acquired the rights to the character again after NBC approached the company about the contract of longtime play-by-play announcer Al Michaels. Disney essentially traded Michaels’ contract for the trademark to the character.
“Don’t be sad about this,” Danner added. “Oswald has A LOT of love within Disney. I just wanted to share how serious that love is. I’m sure there will be an Oswald project coming your way in the near future.”