Although ‘The New Mutants’ Was Hated by Critics it Still Managed to Increase Sales


The New Mutants technically saw an uptick in business on Saturday with $2.45M, +4%, but that’s when you back the $750K Thursday previews out of the pic’s $3.1M opening day.

Still that’s positive sign of Saturday night moviegoing, at least a pulse. In fact, most of the movies in the top 10 saw Friday-to-Saturday surges.

 

The opening for the Disney/20th Century Studios’ movie is now looking like $7M in a nation where only 62% of all theaters are open with auditorium capacity restrictions ranging from 25%-50%.

Says one distribution boss assessing the still challenged coronavirus marketplace, “We’re all waiting for perfection until this becomes something in a rearview mirror.”

 

via Deadline


Meghan Murphy

Geeking out through mental illness. Mom. Wife. Freelance writer. Pear shaped. I espouse very strong opinions on comic books and popular culture. If your wisdom is "conventional," it's probably wrong.

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