CBS Television Studios has launched a new global franchise group that will manage and maximize the expansion of the iconic brand. Headed by Veronica Hart, EVP, Star Trek Global Franchise Management, the group will be based out of Alex Kurtzman’s Secret Hideout Productions in Santa Monica, and will be tasked with expanding the brand beyond linear broadcasting and streaming. Kurtzman is shepherding the Star Trek franchise and executive produces several Star Trek series as part of his overall deal at the Studio. The unit reports to David Stapf, President of CBS TV Studios.
Hart will manage the Star Trek global brand strategy to support the content development plans being developed within CBS and under the stewardship of Kurtzman.
Hart’s goal is to “broaden the Star Trek fan community” through podcasts, a “reinvigorated” StarTrek.com, as well as “new digital spaces, consumer products and gaming, as well as live experiential events and global attractions.”