With drive-ins solely operating a year ago in the U.S. and Canada as the main means of moviegoing, Universal released their DreamWorks Animation title Trolls World Tour into homes on PVOD for the rental price of $19.99 (over 48 hours) and grabbed whatever theaters they could. Reports figured that Uni cleared $100M from Trolls World Tour in the title’s first 19 days. There was a lot of commotion from exhibition about Uni’s theatrical window-busting, and going-day-and-date, but in hindsight, it was a necessary pivot with close to all indoor movie theaters closed down.
On Wednesday, moviegoers demonstrated that they were truly yearning to go back to the movies.
Warner Bros/Legendary’s Godzilla vs. Kong posted what is a record opening day during the pandemic with $9.6 million at the domestic box office from 2,409 theaters or $3,980 per location. Since mid-March 2020, when theaters closed, and slowly returned in late August, no other film has done this type of business. Even though folks can watch Godzilla vs. Kong at home on WarnerMedia’s streaming service HBO Max for the next 30 days, there are those who want to get out and experience this monster clash on a big screen.
The box office projection heading into this weekend over five days for Godzilla vs. Kong was $20M-$30M. This is an encouraging sign for the motion picture industry. Prior to Godzilla vs. Kong, it was Warner Bros’ Wonder Woman 1984 that held the best first-day opening title during the pandemic, with $7.5 million on December 25.