Diamond Distributor Announces Top Products for July 2019

A new era began for the X-Men and the Marvel Universe in Jonathan Hickman and Pepe Larraz’s House of X #1 from Marvel Comics, the best-selling comic book of July 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

 

Marvel Comics was July’s top publisher with a 41.38% dollar share and a 45.49% unit share. DC placed second for the month with a 26.79% dollar share and a 27.63% unit share. Image Comics was third with an 8.43% share in dollars and a 8.64% share in units. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and BOOM! Studios.

 

In total, Marvel Comics had five titles in July’s top ten best-selling comics. In addition to House of X #1, Hickman and R.B. Silva’s Powers of X #1 ranked #2; Nick Spencer, Zeb Wells, Ryna Ottley, Humberto Ramos, and Dan Hipp’s Amazing Spider-Man #25 ranked #3; Jed MacKay, Clay McLeod Chapman, Travel Foreman, and Alberto Alburquerque’s Black Cat #2 ranked #8; and Al Ewing and Joe Bennett’s Immortal Hulk #20 ranked #9. Robert Kirkman’s The Walking Dead #193, the final issue of the long-running Image Comics zombie series, ranked #4. DC had four titles in the top ten: Scott Snyder and Greg Capullo’s Batman: The Last Knight on Earth #2 at #5, Sean Murphy’s Batman: Curse of the White Knight #1 at #6, Snyder and Jock’s The Batman Who Laughs #7 at #7, and Tom King and Mikel Janin’s Batman #74 ranked #10. Among the premier publishers, Dynamite Entertainment’s Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics’ Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing’s Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios’ Buffy the Vampire Slayer #6 ranked #108.

 

Brian Azzarello and Lee Bermejo’s The Joker from DC’s Black Label imprint was July’s best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte’s Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips’ Bad Weekend at #2. IDW Publishing’s They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar’s Conan the Barbarian Volume 1: The Life and Death of Conan Book One leading the way at #7.

 

The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry’s definitive price guide, was July’s best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten withThe Art of Tekken: A Complete Visual History, an art book about Namco’s long-running video game franchise, ranking #4.

 

Diamond Select Toys’ Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July’s best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom’s Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by thePOP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.

 

Paizo Publishing’s Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July’s best-selling game product and one of Paizo’s eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR SHARE

UNIT SHARE

MARVEL COMICS

41.38%

45.49%

DC

26.79%

27.63%

IMAGE COMICS

8.43%

8.64%

IDW PUBLISHING

4.22%

3.99%

DARK HORSE COMICS

3.10%

2.42%

DYNAMITE ENTERTAINMENT

2.31%

2.19%

BOOM! STUDIOS

2.05%

1.86%

VIZ MEDIA

1.51%

0.58%

TITAN COMICS

0.74%

0.68%

ARCHIE COMICS

0.68%

0.75%

OTHER NON-TOP 10

8.80%

5.77%

 

 COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2019 VS. JUNE 2019

COMICS

15.75%

12.25%

GRAPHIC NOVELS

5.58%

4.42%

TOTAL COMICS/GN

12.93%

11.72%

TOYS

48.78%

61.20%

JULY 2019 VS. JULY 2018

COMICS

4.99%

-0.73%

GRAPHIC NOVELS

12.83%

0.08%

TOTAL COMICS/GN

6.91%

-0.68%

TOYS

72.30%

84.85%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

0.97%

-4.36%

GRAPHIC NOVELS

-0.25%

-6.20%

TOTAL COMICS/GN

0.63%

-4.50%

TOYS

32.17%

35.90%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

105

45

0

150

DC

86

24

0

110

IDW PUBLISHING

45

20

0

65

IMAGE COMICS

50

10

0

60

DARK HORSE COMICS

18

20

0

38

BOOM! STUDIOS

15

16

0

31

VIZ MEDIA LLC

0

23

0

23

DYNAMITE ENTERTAINMENT

16

5

0

21

ARCHIE COMICS

13

3

0

16

ONI PRESS

4

5

0

9

OTHER NON-TOP 10

143

150

23

316

TOTAL

495

321

23

839

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

 

DESCRIPTION

PRICE

 

ITEM CODE

VENDOR

1

 

HOUSE OF X #1

$5.99

 

MAY190690

MAR

2

 

POWERS OF X #1

$5.99

 

MAY190703

MAR

3

 

AMAZING SPIDER-MAN #25

$7.99

 

MAY190815

MAR

4

 

THE WALKING DEAD #193 (MR) [*]

$3.99

 

MAY190111

IMA

5

 

BATMAN: LAST KNIGHT ON EARTH #2

$5.99

 

MAY190360

DC

6

 

BATMAN: CURSE OF THE WHITE KNIGHT #1

$4.99

 

MAY190356

DC

7

 

THE BATMAN WHO LAUGHS #7

$4.99

 

JUN190448

DC

8

 

BLACK CAT #2

$3.99

 

MAY190834

MAR

9

 

IMMORTAL HULK #20

$3.99

 

MAY190775

MAR

10

 

BATMAN #74

$3.99

 

MAY190383

DC

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

 

DESCRIPTION

PRICE

 

ITEM CODE

VENDOR

1

 

HOUSE OF X #1

$5.99

 

MAY190690

MAR

2

 

POWERS OF X #1

$5.99

 

MAY190703

MAR

3

 

AMAZING SPIDER-MAN #25

$7.99

 

MAY190815

MAR

4

 

BATMAN: LAST KNIGHT ON EARTH #2

$5.99

 

MAY190360

DC

5

 

THE WALKING DEAD #193 (MR) [*]

$3.99

 

MAY190111

IMA

6

 

BATMAN: CURSE OF THE WHITE KNIGHT #1

$4.99

 

MAY190356

DC

7

 

THE BATMAN WHO LAUGHS #7

$4.99

 

JUN190448

DC

8

 

BLACK CAT #2

$3.99

 

MAY190834

MAR

9

 

IMMORTAL HULK #20

$3.99

 

MAY190775

MAR

10

 

VAMPIRELLA #1 [*]

$3.99

 

MAY190996

DE

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

 

DESCRIPTION

PRICE

 

ITEM CODE

VENDOR

1

 

THE JOKER TP

$14.99

 

APR190556

DC

2

 

BAD WEEKEND HC (MR)

$16.99

 

MAY190040

IMA

3

 

DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR)

$16.99

 

MAY190047

IMA

4

 

THEY CALLED US ENEMY TP

$19.99

 

MAR190630

IDW

5

 

ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN

$19.99

 

MAY191698

FIR

6

 

DEAR JUSTICE LEAGUE TP

$9.99

 

MAR190470

DC

7

 

CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP

$19.99

 

APR190960

MAR

8

 

MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP

$17.99

 

APR190958

MAR

9

 

DIE DIE DIE VOL. 1 TP (MR)

$19.99

 

MAY190041

IMA

10

 

DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP

$15.99

 

MAY190967

MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

 

DESCRIPTION

PRICE

 

ITEM CODE

VENDOR

1

 

CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC

$125.00

 

JAN191082-M

MAR

2

 

THE JOKER TP

$14.99

 

APR190556

DC

3

 

MONSTRESS VOLUME 1 HC (MR)

$49.99

 

APR190054-M

IMA

4

 

BAD WEEKEND HC (MR)

$16.99

 

MAY190040

IMA

5

 

DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC

$150.00

 

NOV180560

DC

6

 

ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN

$19.99

 

MAY191698

FIR

7

 

THEY CALLED US ENEMY TP

$19.99

 

MAR190630

IDW

8

 

SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC

$125.00

 

NOV180575

DC

9

 

MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC

$75.00

 

JAN191092-M

MAR

10

 

THANOS BY DONNY CATES HC

$34.99

 

JAN191088

MAR

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

 

DESCRIPTION

PRICE

 

ITEM CODE

VENDOR

1

 

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC

$29.95

 

APR191757-M

GEM

2

 

GEARS OF WAR RETROSPECTIVE HC

$49.99

 

MAY192131

UDO

3

 

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC

$35.00

 

APR191758-M

GEM

4

 

THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC

$39.99

 

AUG181195

DE

5

 

I AM SHE-RA LITTLE GOLDEN BOOK

$4.99

 

MAY191727

RAN

6

 

I AM HE-MAN LITTLE GOLDEN BOOK

$4.99

 

MAY191726

RAN

7

 

DARK SOULS DESIGN WORKS VOL. 1 HC

$39.99

 

AUG131470

UDO

8

 

ART OF DARKSIDERS III

$49.99

 

DEC188955

UDO

9

 

BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49

$49.50

 

APR191763

GEM

10

 

AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK

$4.99

 

MAY191720

RAN

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

 

DESCRIPTION

ITEM CODE

VENDOR

1

 

MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUE

JAN198204

DST

2

 

MARVEL COMICS EAA-077: SPIDER-GWEN FIGURE

OCT188103

BEA

3

 

DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUE

JAN198205

DST

4

 

POP! MARVEL: NOVA PRIME VINYL FIGURE

OCT188711

FUN

5

 

MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUE

JAN198206

DST

6

 

POP! DC HEROES: RED DEATH VINYL FIGURE

OCT188710

FUN

7

 

POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGURE

DEC188716

FUN

8

 

FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURE

NOV188441

THR

9

 

DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGURE

JAN199284

DC

10

 

MARVEL: VENOM ARTFX+ STATUE

OCT188699

KOT

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

 

DESCRIPTION

ITEM CODE

VENDOR

1

 

PATHFINDER CORE RULEBOOK HC (P2)

MAY193227

PAI

2

 

PATHFINDER BESTIARY HC (P2)

MAY193229

PAI

3

 

PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2)

MAY193228

PAI

4

 

THE EXPANSE RPG HC

NOV182869

GRE

5

 

PATHFINDER BESTIARY SPECIAL EDITION HC (P2)

MAY193230

PAI

6

 

PATHFINDER GM SCREEN (P2)

MAY193238

PAI

7

 

STARFINDER RPG: CORE RULEBOOK HC

JUN173371

PAI

8

 

MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERS

JAN198652

WZK

9

 

PATHFINDER CONDITION CARDS DECK (P2)

MAY193236

PAI

10

 

TOME OF BEASTS HC

JUN168476

PAI

 

How does Diamond calculate the charts? It all starts at the comic book shop.

 

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

 

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

 

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

 

Chris Braly

I'm a collector, a speculator, and one opinionated, based geek. My friends call me Braly, but those who know me within the hobby generally refer to me as Bralinator. I can be heard monthly on the Comic Book Page Previews Spotlight podcast with several other comic book nerds. Follow me on Twitter @ChrisBraly