Earlier this week, I spoke about DC’s Black Label imprint, but today I’m gonna talk comics on the other end of the business spectrum, and that’s indie comics that are being crowdfunded via Kickstarter, Indiegogo, Go Fund Me, Patreon, and so on. Bleeding Fool has signal boosted the crowdfunding campaigns of literally hundreds of such comics over the years. I’ve actually backed quite a number of these comicbooks lately, and as a fan of mainstream comics (particularly DC Comics) I wanted to discuss a little bit about why I like crowdfunding comics, why I continue to support these indie creators, and how I decide who and what to support.
Personally, I’ve always felt it’s best to back a book based on your own tastes, particularly on what you want to see in the book. Of course it’s usually the creators behind the book that gets you to check out the campaign in the first place, but I think we naturally are judging the content, or the potential content, the premise of the book, that influences your decision the most. That’s how I feel anyway.
Lately it seems that a lot of people in the crowdfunding comics community are only backing the projects strictly due to the creators involved or because of endorsements from one group or another who are supporting it. This is a perfectly acceptable practice, and there’s nothing wrong with that, but I still think there should be some attention paid to the level of quality and your interest in what’s being offered other than just going with the crowd. I feel like a lot of that interest is getting lost in the campaigning.
I feel like a lot of people nowadays ignore the content, or treat it as secondary, except its artwork. I’m beginning to notice some crowdfunding campaign pages share a lot less detail on the product, or the story, and there’s an overall lack of explaining what the book is about, while I see a lot more emphasis on the creative team or their affiliations. How can these creators expect us to invest $20-$30 sight unseen on a book when we don’t even know the premise or what it’s about?
I’m not trying to tell people how to spend their money. You are all free to buy whatever you like, but I think if the crowdfunding comics movement is going to to grow, it really needs to emphasize the products more, and less emphasis on bragging rights or virtue signalling. Let’s all concentrate on supporting indie creators, promoting them, because their book is just that good, not just because the creators are your best buds or their politics are right or whatever, because at the end of the day, we just want to be entertained with a good story and some solid art.
Enjoy my latest video rant.