The thesis is the title, but here is the set-up before we begin. Let’s compare the two industries; independent and comicsgate creators compared to professional publishers, by George Peter Gatsis ( youtube twitter ) for Bleeding Fool.
THE ACTION INTRO:
COMIC BOOK INDUSTRY = CROWDFUNDING
DISTRIBUTOR ADVERTISE UPCOMING BOOK = SOCIAL MEDIA PITCH THE BOOK
RETAILER COLLECTS MONEY = INDIEGOGO / KICKSTARTER COLLECTS MONEY
PUBLISHER MAKES BOOK = CREATOR(S) MAKE BOOK
BOOK IS DELIVERED = BOOK IS DELIVERED
NO RETURNS = NO RETURNS
In the direct market, there are no refunds like it was in the newspaper/newsstands Market.
The Newspaper/Newsstands market was the ONLY true gauge of let the market decide what is good or bad.
In the Newspaper/Newsstands market if your comic was good, there would be little or NO returns for unmoved books.
If there were a high return rate of unsold books, the book is either IMPROVED upon or it is CANCELLED.
BOOM! THE MARKET HAS SPOKEN!
The comic book industry is not dying.
It is creating 1000’s of independent publishers where there was only a few, because the first CROWDFUNDING version of the comic book industry (since the early 70s) is being F$%Ked with by the blind who work in the big companies.
You had the PERFECT crowdfunding system for comics since the creation of the direct market… IT IS THE DIRECT MARKET!
Too many people failed to understand how lucky they were.
You all were living the crowdfunding system for 50 YEARS!
The highest crowdfunding comic book was what?
SPIDER-MAN by Todd McFarlane?
X-MEN by Jim Lee?
Whenever you THINK you may be the FIRST at something… TAKE A GOOD LOOK AROUND YOU.
Todd is saying his SPAWN RECORD at passing 300 comics by a single creator who he based himself against Dave Sim’s CEREBUS.
Yeah… neither hold the candle to Shotaro Ishinomori’s 700 comics, dozens and dozens of volumes!
Yeah think about it when you say OH YOU’RE THE FIRST for (WHATEVER IN HERE)
COMICSGATE is the DIRECT MARKET.
COMICSGATE will never die!
It is 50 years old and it will be here a LOT longer than anyone ever will realize.
Too many people are so focused on their immediate surroundings, and they don’t realize what is beyond them.
You produce a graphic novel and sell it for premium dollars with great add-ons to lessen the blow of the consistent “elephant in the room”, which is actually SHIPPING THE BOOK.
Imagine a COMICSGATE distributor who collects the books that creators make.
Holds onto the inventory and advertises on their website that, instead of buying ONLY ONE BOOK… you buy TWO or MORE books for the same cost of shipping ONE book.
A customer would come to the website and pick and choose 2 to 5 different books on average and then have them all shipped to them in one package.
Don’t you think this is good for the customer? Isn’t that good for the creators?
You cannot kill an idea… like OUR idea of MAKING GREAT COMICS to entertain the audience at large. THAT IS COMICSGATE.
The COMICSGATE idea, the essence, that started with, Siegal, Shuster, Kirby, Lee, Ditko, Finger, Eisner, Simon… and MANY OTHER CREATORS for which artists and corporations have been making a living off of for over 90 years.
I just described three different business concepts in this article for COMICSGATE.
And for the uninitiated, I see COMICSGATE as just a new word that describes a system of Quality Control, Entertainment and Delivery that has been around for a very long time.
Therefore, COMICSGATE is not dead.
COMICSGATE will not die.
COMICSGATE is forever.
Let’s chat in the comments below, or reach me on my social media in the bio at the end of this article.