After taking a jab at those who still haven’t taken a COVID-19 vaccine, DC Comics has now teamed up with the Joe Biden and Kamala Harris administration to use their legacy superheroes, including Batman, Superman, Wonder Woman and more, to support childhood COVID-19 vaccinations as part of an ongoing collaboration between WarnerMedia and the Biden-Harris Administration.
Earlier this year, Marvel Comics created an exclusive Avengers comic for the Bill deBlasio administration in New York, developed in collaboration with the New York City Department of Health and Mental Hygiene and SOMOS Community Care as part of a new campaign pushing to get kids in the city vaccinated as they head back to school.
Now DC has followed suit, but only slightly, by working with the Federal government to create superhero themed decorations and other giveaway items to Children’s Hospitals across the country for anyone that receives the COVID-19 vaccine.
What? No exclusive comic?
WarnerMedia previously worked with Biden-Harris Administration, including the U.S. Department of Health and Human Services, and the Centers for Disease Control on multiple COVID-19 awareness and education campaigns since the onset of the pandemic. WarnerMedia initially created the Mask Up America campaign in partnership with The Ad Council to support CDC guidelines about wearing a mask to protect ourselves and others.
WarnerMedia also created an additional series of PSAs to showcase talent across sports, news, and studio networks and productions back on-set as a result of the COVID-19 vaccines. This campaign, ‘Getting There’, was in collaboration with the U.S. Department of Health and Human Services to promote vaccinations among hesitant communities. The PSAs ran across WarnerMedia owned cable, streaming, and social platforms along with The Ad Council’s network of distribution platforms.