ComiXology Founder Bounces to New Gig After Messed Up Amazon Merger


 

David Steinberger, who co-founded ComiXology in 2007, has resigned as CEO of the company.  Steinberger says that he is stepping down as CEO, and suggests he will take on a new post within Amazon. He posted the news on his Twitter account on Thursday, saying: 

 

“It’s been a few big weeks, and I have personal news: I’ve been asked if I’d like to lead a new Amazon-wide initiative that is too good an opportunity to not take,” Steinberger tweeted. “It was a tough decision, but I’m ready for a new entrepreneurial challenge. I will love comics forever and I will continue to be an Advisor to ComiXology.”

 

 

Three weeks ago, the digital comics service was combined with the Kindle with the Comixology 4.0 release, and users’ libraries were merged into their Amazon purchase histories. Users were forced to download the new app and begin moving their data as soon as possible, but many learned that not all functions of the new app were available.

 

 

When it was announced, David Steinberger said they had no choice but to deploy the new 4.0 app that day in order to expedite the changeover. Despite having more than seven years to make this process simpler (Amazon bought ComiXology in 2014), the company claimed it was unable to continue creating two different code bases for the old and new apps at the same time.

 

 

 

 

 

Further upsetting users, only the US and the UK got migrated to the Amazon comicbook store. The rest of the world wasn’t and as of today users in Canada and abroad have no access to their previous libraries. International customers can’t subscribe to anything anymore. Their only option is to buy kindle comics which are generally considered sub-par. Another complaint is the lack of a dedicated comics page on Amazon.

 

 

The company says it is working to both improve the navigation process and the web reader experience, and also promises to fix the New Releases filter, and also clarified that Guided View is still available. Meanwhile, the founder has bounced. Who knows what new initiative Amazon thinks he is qualified for after this?

 

This merger did almost everything wrong. This is what can happen when a big company acquires a smaller one, then folds them into the larger platform. The nuance that made the smaller company unique and beloved to loyal users can get lost in transition.  Amazon fixed what wasn’t broken, and now they need to fix what they fixed. 

 

It’s worth saying it again, physical media is still king.


Chris Braly

I'm a collector, a speculator, and one opinionated, based geek. My friends call me Braly, but those who know me within the hobby generally refer to me as Bralinator. I try to steer this tiny ship and can often be heard monthly on the Comic Book Page Previews Spotlight podcast with several low-level, other comic book nerds. Follow me on Twitter @ChrisBraly

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