In the past, I’ve complimented Moon Girl as a comic. What’s interesting is that I often get very binary responses. Some of which say something along the lines of Moon Girl being an example of how Marvel’s gone wrong, but I think it’s the opposite, and here’s why.
Moon Girl the comic is confident in what it is and what audience it serves. It’s for a younger audience, is written appropriately for that audience, and positions and markets itself differently from other books Marvel publishes. It has a coloring page in it for goodness sake. It also largely features new characters, and while people have gotten annoyed at the “smartest person in the universe” comment, it’s been pretty clear in the title that the writer uses the term loosely and even acknowledges that there are different areas of “smartest”.
Compare it to the new Wasp book. Here you’ve got existing characters and situations written as badly disjointed from continuity. It diminishes established villains into jokes. It feels distinctly like an adult mimicking a YA title, rather than actually fitting that audience.
In Moon Girl, the Kingpin acts like the Kingpin, even in a kid situation. The villain encourages cheating and is a villain. Villains in other titles are treated like jokes, written in such a way that fits nobody. Moon Girl knows it’s audience, and writes to it. Others don’t.
I’m not saying Moon Girl is for you. In fact, if you’re not a kid then it’s most likely NOT for you. And not every comic needs to be for you! But every comic should be for someone… and Marvel would be smart to do more of their YA and new market efforts like Moon Girl.