IDW’s Adopts the Marvel/DC Comics Strategy of Relaunching Titles

The company whose future is still uncertain is relaunching GI Joe, just like they recently did with Transformers:


IDW Publishing is relaunching its flagship G.I. Joe comic in September. Their newest G.I. Joe comic will introduce a dark new status quo where Cobra is apparently in charge of the government and heroes like Duke and Scarlett are fugitives from the law. […]

While both Allor and Evenhuis worked on IDW’s 2013 G.I. Joe series, this book will serve as a fresh start for both readers and the characters. Allor confirmed via Twitter that the new series is a complete reboot not connected to any previous G.I. Joe comic. In that sense, the series appears to be similar to IDW’s current Transformers comic, which rebooted that franchise in the aftermath of last year’s Transformers: Unicron crossover.


Hmm, I wonder if this is a stealth attack on the Trump administration? I certainly don’t find the citation of “dark” appealing, if only because it’s long been one of the worst cliches in comicdom. Why, the whole premise isn’t even one I’d think a good idea when the series is just starting out. Writer Paul Allor said:


“This story is inspired both by modern warfare – where non-state actors fight vastly overpowered militaries to a perpetual standstill – and World War II, where Great Britain’s SOE recruited civilians behind enemy lines.”


But if Cobra is supposed to be in charge of the US government, then the analogy is ludicrous and offensive. Does this mean Larry Hama’s being taken off of the canon he’s written for many years? I have no idea, but it sure doesn’t look like this new venture will prove a worthy successor.


All this is coming at a time when IDW’s finances continue to plummet, and their Wynonna Earp TV show’s future looks additionally uncertain. IMO, it’s another sign they’re frantic, and believe using an approach similar to Marvel and DC’s relaunches will actually do the trick for them. Not anymore, I don’t think.


Originally published here.

Avi Green

Avi Green was born in Pennsylvania in 1974, and moved to Israel in 1983. He enjoyed reading comics when he was young, the first being Fantastic Four. He maintains a strong belief in the public's right to knowledge and accuracy of facts. He considers himself a conservative-style version of Clark Kent. Follow him on his blog at Four Color Media Monitor or on Twitter at @avigreen1