IDW Dumps Diamond, But Will Their Comics Ever Improve?


Look who else is following in DC and Marvel’s footsteps, moving to a different distributor, as reported here and by Newsarama:


IDW Publishing has announced plans to move its Direct Market comic book distribution from Diamond Comic Distributor to Penguin Random House Publisher Services (PRHPS) in an “exclusive, multi-year, worldwide” agreement, expanding the book publisher’s recently started comic book distribution operation.

IDW’s move to PRHPS follows Marvel Comics’ announcement that it will begin using PRHPS’ distribution over Diamond’s starting in November. It’s not a total jump for IDW, as the publisher has already been distributing its bookstore releases through PRHPS. IDW’s new distribution deal for monthly comic releases through PRHPS will begin on June 1, 2022.


So far, it doesn’t look like there’s any complaints from retail store managers who could’ve criticized DC’s move earlier. If not, then again, I can’t understand why, when DC does something like this, it’s suddenly a big deal, rather than their artistic failures. It was unacceptable when anybody in the press and retail business made that fuss earlier, and they should admit it was wrong to pan DC in the first place for their decision.


For now, IDW’s move is a step in the right direction, but unless they make sure their overall story quality is good, it won’t mean much in the long run to transfer their distribution deals to sources other than Diamond, which, for all we know, might eventually go under.


Originally published here.

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Avi Green

Avi Green was born in Pennsylvania in 1974, and moved to Israel in 1983. He enjoyed reading comics when he was young, the first being Fantastic Four. He maintains a strong belief in the public's right to knowledge and accuracy of facts. He considers himself a conservative-style version of Clark Kent. Follow him on his blog at Four Color Media Monitor or on Twitter at @avigreen1