How Archie Comics Shapeshifted from Kid-Friendly to Satanic Horror


In this Valdosta Daily Times puff piece, they went about normalizing the recent change of Archie’s Sabrina series when Netflix adapted it:


In the 1990s, she was featured in the live-action “Sabrina the Teenage Witch,” starring Melissa Joan Hart in the title role.

All of these versions were kid-friendly.

Then, Sabrina returned in recent years having taken a darker turn.

Capitalizing on her being a witch, Sabrina became a horror adventure show with Netflix’s “Chilling Adventures of Sabrina” with Kiernan Shipka in the title role. Archie Comics followed suit with comic books based on the soap-opera occult nature of the streaming Netflix series.

Now, while the Netflix series is considered canceled, Archie Comics brings Sabrina back this fall for new chilling comic book adventures.


And by that, they mean horror-themed storytelling. If anything, what this terrible fluff can tell us is that Netflix really is a bad influence on much of modern entertainment, and the tinkering doesn’t stop at just the publishers’ forced and contrived decisions. For all we know, if this is the direction they’re taking now, chances are that, for as long as Archie continues its existence, Sabrina may never be a humorous comic ever again. Like many other famous icons, it’s been exploited by modern ideologues who’ve forced in the concept of darkness as much as they have politics into entertainment. And these press sources will never complain about the lack of brighter, more optimistic storytelling free of political influence.



Originally published here.



Editor’s note


What’s peculiar to note that Archie Comics is one of the only mainstream publishers to have created over a dozen Christian titles throughout their history that featured their beloved legacy characters. Back in the early 70’s, Spire Comics was a rare Christian comic imprint led by Al Hartley, who had been subtly infusing Christian morals into Archie Comics for years when he worked for the publisher. When Fleming H. Revell publishers eventually hired him in 1972 to work on adaptations of popular Christian novels like The Cross and the Switchblade and The Hiding Place. Hartley and Revell launched Spire Comics with the intent to publish comics for Christians and to be used as ways to reach out to Non-Christians. Al also reached out to John Goldwater, the President of Archie Comics to ask about using the Archie characters in these comics. And Goldwater agreed.



The Spire Archie comics were unabashedly Christian, and quite earnest, and since Hartley had been an Archie artist for years, they looked great, although these stories haven’t aged well. 



Not at all like what has occurred in recent years, with the hard lean into what could be described as “anti-Christian” material. Which really doesn’t seem to be working out as well as the publisher may have hoped.


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Avi Green

Avi Green was born in Pennsylvania in 1974, and moved to Israel in 1983. He enjoyed reading comics when he was young, the first being Fantastic Four. He maintains a strong belief in the public's right to knowledge and accuracy of facts. He considers himself a conservative-style version of Clark Kent. Follow him on his blog at Four Color Media Monitor or on Twitter at @avigreen1