Why Disney’s Star Wars land won’t be the big hit people expect
Lack of original characters
Generation X grew up on Star Wars. But fans won’t find Luke Skywalker, Princess Leia, Han Solo, Obi-Wan Kenobi, or Darth Vader when they visit Galaxy’s Edge. Disney has decided to exclude almost all of this franchise’s beloved characters from the land. If fans hated seeing their Han and Luke getting killed off in the new Star Wars movies, at least they got to spend a little time with them on screen in those productions. They will be absent in Galaxy’s Edge, which instead creates new storylines unconnected to the original trilogy that made Star Wars, well, Star Wars.
Galaxy’s Edge might turn out to be the biggest bait and switch in theme park history, as thousands of fans spend huge amounts of money to visit the Star Wars of their youth, only to discover that Disney has created an unrelated land that is, in many ways, “Star Wars” in name only. Imagine the social media backlash when that word gets out.
Unfamiliar world building
Just as Galaxy’s Edge will not feature the most popular Star Wars characters, it will not feature any iconic Star Wars locations, either. No Death Star. No Tatooine. No Coruscant. Instead, Galaxy’s Edge will be set in the Black Spire Outpost on the up-until-now never-heard-of planet of Batuu.
And now blooloop.com published the following about the Galaxy’s Edge approach to Imagineering in April 2019:
So why not create a theme park land based on a place familiar to fans of the 40-year-old-plus film franchise?
“The answer really is we know those places and we know those stories that happen there and we know that we’re not in them,” said Walt Disney Imagineering portfolio creative executive Scott Trowbridge.
Those two core ideas framed all the decisions made by Lucasfilm and Imagineering throughout the development of Galaxy’s Edge. One: We’re going to a planet we’ve never seen before. Two: You’re the hero of this Star Wars story.
Fandom.com published the following in May 2019:
As Walt Disney Imagineering’s Scott Trowbridge explained, they knew early on that they wanted to build a new location and that the intention was that Galaxy’s Edge was “Not a memory of someone else’s Star Wars story,” but rather a brand new story each guest can directly feel they are a part of, making them “An active participant in the world of Star Wars.”
Now, some might think that making visitors the hero in their own Star Wars story which isn’t a memory of someone else’s Star Wars story, might be the perfect recipe for a generation that is obsessed with staring at representations of themselves for 2 hours on a movie screen.
Ethan Van Sciver talks more about Galaxy’s Edge running out of souvenir stock despite being declared a ghost town. Incredible souvenir sales? Or just mismanagement? You decide!
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