Gail Simone’s Solution to Save Comics is Problematic

The pretentious comic scribe Gail Simone posted an appeal to the Big Two to produce another crossover teaming up cast members from both shared universes, and look at the 3 names she believes are most qualified to write it:




Tom King? Donny Cates? Brian BendisThose are the people she believes are best suited to script a team-up between universes? Even Kurt Busiek, who penned one in the early 2000s (JLA/Avengers), is no longer suited for the job, because of his far-left politics that went overboard with in the past decade or so. Considering the dire state both Marvel and DC are still sunk in, that’s one more reason why it’s not bound to work out this time.


Yet this is what some press sources think is newsworthy, despite all the artistic straits the very same writers Simone points out have led to. Although it says here:


Marvel and DC had periodic crossover events from 1976, when Superman first met the Amazing Spider-Man, until the 2003/2004 series JLA/Avengers. Since then, the companies have not crossed paths again, and Marvel has done vanishingly few crossovers at all. DC has been more aggressive in the space, creating wild team-ups with Hanna-Barbera characters, Mighty Morphin Power Rangers, Teenage Mutant Ninja Turtles, and even a story where Green Lantern crossed over with the Planet of the Apes franchise.

When pressed about it on social media (which happens reasonably often), Marvel’s Tom Brevoort has admitted in the past that there simply isn’t enough money in the crossovers to make it worthwhile for publishers. The idea seems to be that a book selling 200,000 copies, but where you have to share the revenue with another company, is less attractive than just creating your own book that sells 120,000 (all of these numbers being imaginary and not attributed to Brevoort, but you get the idea).


Maybe there once was money to made in it, but all these bad players and their business and artistic steps led to a situation where it’s no longer bringing in the crowds, who, if they were alienated by Joe Quesada and Dan DiDio, understandably won’t trust the publishers to deliver on a new crossover between 2 universes. It’s no different from ordinary ongoing series sales, and miniseries, which sell no different from the estimated levels given for a combined company crossover.


So despite whatever buzz is probably to be seen on social media about this, chances are in the end, the idea would end up with flat sales, if it ever made it to press at all.


We’re sadly long past the point it could’ve mattered.



Originally published here.

Avi Green

Avi Green was born in Pennsylvania in 1974, and moved to Israel in 1983. He enjoyed reading comics when he was young, the first being Fantastic Four. He maintains a strong belief in the public's right to knowledge and accuracy of facts. He considers himself a conservative-style version of Clark Kent. Follow him on his blog at Four Color Media Monitor or on Twitter at @avigreen1