Business 101: Blaming the Fans Always Comes With a Cost


With the recent announcements that the U.S. economy is doing better than expected, the entertainment market should be a seller’s market. Companies should be able to sell products to their consumers at high rates, and that’s before considering that we are on the eve of some of the most popular holidays for spending money. This is the perfect time for companies to regain some of that lost consumer support; but as frequently happens, those companies continue their self-destructive campaigns instead of listening to consumer demands.



Ghostbusters: Answer the Call, (otherwise known as the “bad Ghostbusters,” or Ghostbusters 2016) is a prominent example of this growing trend of fan-blaming for poor business decisions. When James Rolfe, the Angry Video Game Nerd, released his No Review video on this catastrophe of a movie the backlash he received was prominent due to his popularity. Fans had been asking for a new Ghostbusters movie for years, but the project seemed to be trapped in developmental hell. The trailer reactions showed that this reboot was not what the fans wanted; the $125 million loss to the studio should have clarified it.




Terminator: Dark Fate had a similar passionate fandom that demanded a new film that would respect the commercial success of Terminator 2: Judgement Day. Instead, they received the same treatment from the studios with yet another unwanted reboot that led to the destruction of multiple beloved characters. The $130 million loss has derailed future Terminator projects for the foreseeable future, and once again proved that SJWs are more concerned with internet clout than supporting projects that pander to their core beliefs.


The narrative to explain the colossal failures on both highly popular franchises are comical to say the least, but most interesting is just how neatly packaged and predictable they have become. What takes away from the humor is the insidious nature of the narrative which comes down to a single frame of thought: blame the fandom, regardless of the outcome.


The fandom is expected to carry the stigma of the project, whether it succeeds or fails.



Both those films had the same excuses to explain their subsequent failures, almost in this exact order: exaggerating trolling actions and labeling it as fandom toxicity, followed by unverifiable claims of social media harassment, which gives way to widespread charges of misogyny, and finally attributing the low sales figures to franchise fatigue. When a film is commercially successful these same excuses are levied but in reverse, always maintaining the focus on the fandom in order to control the narrative.   



Recently, social media blew up after actor Henry Cavill defended fans during an interview for his upcoming Netflix series The Witcher, based on the highly popular video game series. His statement was simple, he game fans credit for their passion regarding IPs that they have supported monetarily for years. This single interview revealed mainstream media’s prepared bias against fandoms by calling them “toxic,” in what seems a preparation for all potential outcomes on this project.


With a single phrase, Cavill generated an incredible amount of publicity that in today’s culture seems like a breath of fresh air. Almost overnight, opinion on him shifted dramatically, and this new spotlight has gathered a large fanbase that has pledged to see the upcoming series solely as a way to support his project. If this support is genuine this series will prove to be another commercial success for Netflix. Given the track record of fanbases that support projects that refuse to go “woke,” there is very little doubt in my mind that droves of people will not support this show solely on the merits of its leading man.


This is the writer for the upcoming She Hulk TV show on Disney+.
We don’t expect this show to appeal to long time fans of Shulki..


If companies are truly interested in representing their investors, the time to generate an enormous amount of financial success is now. Customers are demanding to be treated with the most basic amount of courtesy; giving people courtesy is free. SJWs have destroyed the entertainment industry to the tune of a billion dollars if you count every single major flop in entertainment.



With Star Wars: The Rise of Skywalker ready to underperform, maybe its time for stockholders to ask if themselves if those companies are truly managing their investments in the most responsible ways. Companies should start looking at their producers and social media advisers, and honestly ask them: “what the f*#k?”



Or don’t. Its not your money after all. 

Michael Gutierrez

I review comics and other pop culture on their own merit. Follow me on Twitter @Call2Mike. Please contact Bleeding Fool if you are a creator and are interested in having me review your work.