At Least Harrison Ford Gets That The Fans Are Customers, Not “Toxic”

As we’ve seen, I’m willing to admonish Harrison Ford when he says something stupid.  But I’m also happy to praise him when he says something right.


When he’s right, he’s right


Long time readers of this blog, may recall how back in June 2018, voices within The Fandom Menace asserted the notion that they were customers of Lucasfilm.  Predictably, the reactionary contrarian SJWs working in various capacities for Lucasfilm responded by saying, “Nuh uh.”


Fired  writer Chuck Wendig wrote:

Marvel Star Wars artist Joe  Quinones wrote:


Beginning a campaign to remake toxic fandom, who’s with me?

— Joe Quinones (@Joe_Quinones) June 21, 2018


New fans:
-Respect artistic integrity
-Realize not all art is to be catered to their interest
-Believe it is inherently impossible to know the true direction a creative work, given they are not the creator of that work.
-Respects and is unthreatened by women and people of color

— Joe Quinones (@Joe_Quinones) June 21, 2018


-Is unafraid of and welcomes growth
-Delights in their preconceptions being challenged
-Is not insufferable

— Joe Quinones (@Joe_Quinones) June 21, 2018


Star Wars writer Geek Girl Diva wrote:


You are not a “customer” of either Lucasfilm or Star Wars.

You may be a customer of Hasbro or Del Rey or any # of licensees, but buying a movie ticket doesn’t make you a customer unless it’s of the theater you bought the ticket from.

You do not own LFL or the SW Franchise.

— Geek Girl Diva (@geekgirldiva) June 23, 2018


Likewise, you do not deserve your own personal, “acceptable” treatment or behaviors from anyone at LFL, associated with LFL or otherwise employed BY LFL,

They don’t owe you anything because they work somewhere that makes something you think should be made differently.

— Geek Girl Diva (@geekgirldiva) June 23, 2018


You are entitled to your opinion, sure. But so is anyone at LFL. If LFL has an issue with their behavior, they’ll correct it. It’s not your job or your place to tell them how they should behave.

They don’t work for you. Stop acting like they do.

Thank you and yub yub.

— Geek Girl Diva (@geekgirldiva) June 23, 2018


p.s. Maybe I feet this way because SW has always felt like a gift to me. It’s something I get to enjoy. It’s a world I get to play in. That world could end any time and it’s not mine.

So I’m always happy when I get more even if I’m not in love with all of it.

— Geek Girl Diva (@geekgirldiva) June 23, 2018


Geek Girl Diva would then suggest that you’re a bad customer, even though she previously stated that you’re not a customer at all.


Maybe You Get Bad Customer Service Because You’re a Bad Customer via @HuffPostBiz h/t @Cransoon (It’s amazing how relevant this is right now)

— Geek Girl Diva (@geekgirldiva) July 7, 2018


Around the same time, Brian Lowry of CNN published an article warning Lucasfilm not to listen to their customers.  He wrote:


‘Star Wars’ should resist bowing to the force of its most vocal fans.


Disney and Lucasfilm are dealing with the first conspicuous setback of their five-year-old corporate marriage, as “Solo: A Star Wars Story” has fallen far short of gargantuan box-office expectations. While the studio ponders whether that requires adjusting course, a small, rebellious and inordinately vocal quadrant of the fan community is delighting in — and deriving an unfortunate message from — those woes.


“Solo” delivered less than $30 million in its second weekend — plummeting by nearly two-thirds from its less-than-stellar opening, bringing its total just shy of $150 million. For a mere mortal movie, that would be just fine, but it’s a pallid addition to the “Star Wars” universe, which has shattered box-office records and routinely amassed huge returns.


The subplot to that, and it’s an odd one, comes from “Star Wars” fans who see “Solo’s” underwhelming results as vindication — a blow against the Disney empire, and Lucasfilm chief Kathleen Kennedy. Reinforced by Internet echo chambers in the way intense political partisans find like-minded brethren online, they harbor what is almost certainly a magnified vision of their numbers and how widely their passions are shared.


Disney/Lucasfilm, meanwhile, have little incentive to do anything but be respectful in addressing their most faithful consumers, since having people feel desperately invested in your product — to the point of claiming a kind of ownership stake in it — is the definition of a high-class problem.


As politicians have discovered, there are tradeoffs involved in allowing the loudest and most belligerent voices — those prone to speaking in Sith-like absolutes — to define the terms of debate.


Hearing and being sensitive to what various fans want makes sense, but bowing to the force of a vocal contingent — one that’s perhaps a small minority — is a road fraught with peril. As Han solo himself once said, it’s not always possible to fly by committee.


But now has an interesting statement from Harrison Ford, as he discusses filming Indiana Jones in two months from the interview.


Specifically, Harrison outright says that fans are customers.  How satisfying that we should get such a bookend to this story, as The Rise Of Skywalker desperately clings to whatever theaters are still willing to screen it.


You’ll have to go to to watch the footage, but Harrison says in regards to returning to old roles:


“I’m always delighted to come back to these characters.  We have an opportunity to make another because people have enjoyed them.  I feel obliged to make sure that our efforts are as ambitious as they were when we started.

“You have a sense of responsibility to your customers.  I think of the people that go to my movie more as customers than I do as fans. ‘Fans’ feels kind of weird to me.  Always has.  But the fact that these people support my business, and I’m responsible to them for the quality of the service that I offer, that feels better to me.”


One of the more pleasing aspects of this statement is that it may make Harrison a capitalist.  That can’t sit very well with Pablo Hidalgo.


Thanks to Scott Ryfun for the tip.


Originally published here.

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Itchy Bacca

Father of the Wookiee named Chewbacca, who lives with my wife in the city of Rwookrrorro on the planet Kashyyyk. Just a very old Star Wars fan since the very beginning. Check out my blog at: disneystarwarsisdumb.