Alex Segura Can’t See the Damage He’s Done to Archie Comics


The co-chairman of Archie Comics, Alex Segura, who also handles marketing and promotions, was recently interviewed in the Fort Smith Times-Record, about his novels as well as the comics he oversees. At the end of the interview came a statement that I found quite interesting:


Meanwhile, Archie comics isn’t exactly standing still. In recent years the publisher has branched out into a variety of genres one wouldn’t expect at the publisher, which has focused on teen humor since the 1940s. In fact … well, Segura sums it up:

“I’m excited by all the work we’ve done, under the guidance of our Publisher/CEO Jon Goldwater,” he said. “We’ve created a varied, engaging line of content, that ranges from classic, all-ages Archie to more aged-up horror tales. Once upon a time, Archie was only for kids and nostalgic adults, but you’d lose a big chunk of readers when they aged up to superheroes. Those days are done. Now, Archie truly has something for everyone — whether it’s an adaptation of a hit show, like ‘Riverdale;’ dark, horror stories like ‘Jughead the Hunger’ or ‘Vampironica;’ teen romance like ‘Archie;’ or magic-tinged YA adventure, like ‘Sabrina, the Teenage Witch.’ I feel like it’s a really vibrant time for us.”


It’s not reflected in the sales figures.


And there’s not a single mention of the LGBTQ propaganda they’ve foisted on readers for year, or any of the myriad of additional leftist politics they’ve shoved into their stories. If there’s nothing for conservative readers, then he shouldn’t be selling us big fibs. A far cry from the Christian focused Archie Comics of the 70’s to be sure.

As for aging up and leaving one item for another, well gee, that’s how it went with Sesame Street on PBS to boot. Children would grow older, leave it behind, and the next generation of youngsters would take their place in the audience. If PBS could accept that, why can’t comics publishers? People like Segura have only made an unfunny joke out of the medium they’re dealing with, unable to decide if they want to cater to children or adults. And if this is any indication, they must realize they made such fools of themselves, they’re not even being open about the social justice agenda they shoved into their products anymore.

Eventually, it’ll all take its toll on their business, and they’ll have to fold in the end. Like so many other leftists, they made the mistake of turning to overt politics in their comics, and drove down sales numbers even more, and it’s damaged their business too.


Originally published here.

Avi Green

Avi Green was born in Pennsylvania in 1974, and moved to Israel in 1983. He enjoyed reading comics when he was young, the first being Fantastic Four. He maintains a strong belief in the public's right to knowledge and accuracy of facts. He considers himself a conservative-style version of Clark Kent. Follow him on his blog at Four Color Media Monitor or on Twitter at @avigreen1